New in at Cinema Books: The Great American Cereal Book How Breakfast Got Its Crunch by Marty Gitlin & Topher Ellis, $19.95 cloth. Three hundred and sixty eight pages profiling 400 breakfast cereals from 1863 through 2010. Sports stars, tv stars and cartoon characters all got into the act of promoting breakfast cereals. Great for anyone who ever grabbed a box and started to munch. 
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